I'm still collecting great genre quotations over here but here's something a little different for today!
This week I've mainly been working on consignment and wholesale packs. This is a whole new world to me. For those not in the know wholesale is when an artist/crafter sells a large amount of work to a retailer for a reduced price. Consignment works on a sale-or-return basis where you draw up a contract and the retailer sells your work and both the shop and the artist take a percentage of the price paid.
Sounds simple, right? Nah of course not. I'm terrified that I've missed something out of the packs or have come across as too flighty and artistic or on the other hand too businessy and therefore cold.
I've read so many articles this past week on the best way to approach shops, what you must and must not do, what each pack needs to have and my head is spinning.
My consignment pack currently consists of a page of colour photographs of six examples of my cards, an artist CV, a page of information about my cards, my wholesale/consignment policies, my pricing list, environmental policies and my contact details. This is all presented in a clear folder so that it is protected if it is kept on file for later reconsideration.
It's a lot like submitting a manuscript (see examples of plays at the top of the page!) because you only get one shot to make your first impression and if you mess it up then it's unlikely that the shop will be interested in you again. No pressure then! I've spent a lot of time trying to get the balance of everything right, picking the right pictures to represent my work and enough information that people feel that they know enough about my work and my concept. At the same time I am trying to build up a bigger stock of cards both for consignment and also for the Etsy shop. So it's been a full-on week in the world of cards.
The next step is to find as many shops as possible and then research them to find the ones that are the perfect fit for what I am doing. Sometimes I forget how much I still need to learn and then I start doing something like this - it's scary but also exciting and a great way of learning by diving in head-first!